About Us

ST LUMI is a discount designer fashion outlet. It's e-commerce channel www.stlumilux.com is the sister site of luxury multi-brand e-store www.luminanceonline.com owned by Luminance Ventures. The ST LUMI site was launched in 2016 with the aim of being the go-to-destination for style conscious and price sensitive customers in Africa. Our customers can look forward to up to 75% off international and local designer brands including Tory Burch, Diane von Furstenberg, Thula Sindi and Balenciaga

About Luminance Ventures

Luminance is a South African luxury multi-brand chain of stores which offer a world class shopping experience with an African appeal. The company was founded by the Dhlomo family, led by Khanyi Dhlomo and the Nxasana family, led by Dr Judy Dlamini in 2012. The first store was launched in Hyde Park in 2013, followed by LUMINANCE Sandton, at the Nelson Mandela Square and Jimmy Choo monobrand store (at the Diamond Walk in Sandton City) in 2015 and Luminance Pretoria at The Menlyn Park Mall in 2016.

Through its aesthetically pleasing environments, knowledgeable and professional team and unique high quality products, Luminance inspires its customers to Live Life Beautifully.

In July 2014 Dr Judy Dlamini and her family took full ownership and running of the business through their company Luminance Ventures (Pty) Ltd. Judy is a qualified medical doctor who also has a Doctorate in Business Leadership. She has had a rich career starting with medicine, followed by owning and running businesses in various sectors from health operations, surgical equipment, commercial property, facilities management, to name but a few. Her majors in corporate finance and leadership for her MBA (Wits) allowed her to join HSBC Investment Bank where she learnt assessing and structuring of business deals.

Mbekani Group, which she founded in 1996, houses operational and investment companies, including Luminance. Mbekani celebrates the 20-year milestone in 2016.. Judy is passionate about education, giving back and the empowerment of people, especially women. Her doctoral thesis investigated strategies for women’s career progression as informed by accomplished women leaders experiences. In her first book, titled EQUAL BUT DIFFERENT: Women Leaders’ Life Stories: Overcoming Gender, Race & Social Class, she shares the life journeys of the women leaders she interviewed for her thesis. She is the recipient of various awards, including Woman The Brand (2009), The African Economy Builder Lifetime Achiever Award for 2016 from African Economy Builder Forum; The Global CEO’s 2016 Africa’s Most Influential Women in Business and Government SADC South award for the Business and Professional Services sector at regional and national level, and Fabulous Woman Award 2016.

Luminance believes living life beautifully includes nourishing beautiful minds. This informed the launch of The Intelligent Fashion Series. The first event was a panel discussion at the beginning of 2016 which showcased respected women leaders. The moderator for the session was Sinenhlanhla Dlamini, founder of Clad Chic, one of the local brands stocked at Luminance. A few book launches are lined up for future events, as we continue to Live life beautifully, body, mind and soul!